Multifamily marketing is a fairly niche but impactful and dynamic realm of marketing that caters to the unique needs of property management. As Kanat Sultanbekov mentions, at its core, marketing for multifamily real estate involves an intricate mix of strategies and practices focused on attracting and retaining residents for apartment complexes, condos, and other multi-resident properties. Today property owners and managers must explore strategies that not only save them time and money, but also allow them to connect to the target audience at a personal level.
Kanat Sultanbekov provides a few marketing ideas for multifamily real estate to follow in 2024
Many traditional multifamily marketing strategies didn’t take into account the factor that these properties are way more than residential units. They are a community where people live their life, have pets and kids, go through transitional phases and more. Hence, it is prudent to keep the emotional aspect of renting in mind when exploring multifamily real estate marketing ideas. In this digital age, one must also effectively use technology for multifamily marketing. Here are a few ideas one can try out:
- Use websites designed for engagement: Having an engaging website that caters to the needs of the target audience is among the simplest yet effective ways to promote a multifamily property. New age innovations can help in creating a strong lease-up strategy for several communities. Multifamily property websites can have AI Leasing Assistants that keep the prospects engaged, while also collecting relevant data and ensuring real-time reporting. A website that is interactive is able to prospects on it longer. The longer they are on the website, the greater shall be the odds of talking, touring, and leasing.
- Use outreach marketing: Multifamily marketing strategies should focus on showcasing what exactly it means to be a part of a community. For many, living in a multifamily unit is more than having a roof over their head. It also means interacting with the local businesses and events. Hence, using outreach marketing would be a good way to bring together and showcase the community aspect the property management. Outreach marketing strategies for multifamily properties can include pop-up shop events, resident nights and donation drives.
- Sponsored and organic social media: In the fast paced world of today, social media has emerged as the powerhouse for marketing and is the ideal platform to promote a multifamily property. Paid social media ads can be an efficient way to promote a multifamily complex to precisely targeted audiences. It makes it easy to attract the attention of potential residents who would be an ideal match for the community. Having a good social media presence, on the other hand, helps in connecting with the prospects and residents on a more personal level, as well as nurturing those relationships down the line. With attractive visuals, witty copy and strategic targeting, one can create buzz for their multifamily property and increase its reach.
As per Kanat Sultanbekov, even though marketing ideas and strategies for multifamily real estate are continually evolving, the focus remains steadfast on showcasing the unique selling points of a property and effectively connecting with the target audience.
